In fashion, ‘the collection’ refers to a set of garments designed and created with an internal coherence in terms of style and intended for a specific season of the year. In the field of museums, the collection is the set of cultural goods that the museum conserves, exhibits, researches and uses for the development of its cultural activity. The museum's collection shapes its identity and is its fundamental working tool.
The collections of L'ETNO refer to traditional and popular Valencian culture and are framed within a period of time that begins in the last third of the 19th century, when the decline of agricultural societies began, and continues to the present day. Through its objects, the museum transmits knowledge and ways of seeing the world that have already disappeared and, at the same time, proposes reflections on the changes that the processes of globalisation are imprinting on our society.
The images of the campaign aim to transmit the dialogue between past and present that characterises the discourse of L'ETNO.
