Index: ANOTHER WAY OF LOOKING 04 THE CONTEXT WHERE ARE WE? VALÈNCIA…LA BENE 08 A cultural and geographic space 10 History of a building 14 L’ETNO, THE VALENCIAN MUSEUM OF ETHNOLOGY 18 Ethnology: what it is and what it is used for 20 From the Museu d’Etnologia to l’ETNO 22 L’ETNO. A social museum, a museum of society 24 Ethnographic collections and things to tell 30 L’ETNO inside 36 IT IS NOT EASY TO BE VALENCIAN. PERMANENT EXHIBITION. CULTURAL IDENTITIES IN EUROPE 44 THE CULTURE PANTRY 46 THE CITY: LOCAL AND GLOBAL 48 Is this my street? 52 From the València North Station to the AVE station 54 From top to bottom 56 From home to the tourist apartment 58 From the carriage to the bicycle 60 From here and there 62 From traditional trade to vending 64 From workshop to coworking 66 Transforming the tradition 68 The city walls 70 IRRIGATED FARMLAND AND MARSHLAND: THE IMAGINARIES 72 To be or not to be 76 The irrigated farmland. A paradise? 78 Land of barracas 84 Export or die 86 Souvenir from València 90 Hortapanorama 92 The marshlands 94 Tools and hands 98 Land of rice 104 The paella, more than a dish 108 DRYLAND AND MOUNTAIN: THE INVISIBILITIES It is there, but you cannot see it 114 A demographic desert 116 The legacy of the stones 118 Under the roof 122 The dispersed factory 124 Only agriculture and livestock? 126 The dance of the bachelors 128 The barn of memory 132 MUSEUMS AND TERRITORY 156 REFERENCES 158 GLOSSARY 163